atmAd have just added the popular high street sandwich store, SUBWAY® to their impressive roster of advertising clients which already includes the likes of British Airways, bmibaby, Orange, Nivea, New Look, Nestle and Hewlett-Packard.
The campaign, bought by Mediacom went live across the UK’s West Country on 4th May and aims to entice consumers with a free bag of crisps or a cookie, and a drink if they present their their SUBWAY ® branded ATM receipt when purchasing any sub sandwich.
The adverts, which feature a video ‘how-to’ guide for redeeming the free treats, will run across 180,000 transactions on cash machines in close proximity to SUBWAY® stores.
The campaign expects to distribute 45,000 take-away receipts, featuring the tear-off-and-redeem branded message.
Kevin Tilling, Board Chair for the West Country Regional Marketing Board at SUBWAY® told us “We needed a dynamic advertising medium that could physically place discount vouchers into the hands of consumers”
Richard Rowley, head of media sales at atmAd added “With the recession hurting the pockets of consumers, brands are increasingly looking for ways to offer timely discount vouchers to help the public cut costs … SUBWAY® is another new advertiser who see atmAd delivering an accountable and measurable Outdoor media”