Primesight is introducing its first digital 96-sheet (D96) panels to its digital roadside Network. The new screens, the largest OOH format, joins 52 existing D48-sheets.
Since launching ‘Network’ in 2015, Primesight has quickly expanded its inventory and will continue investment into Network by introducing 10 further D96s across the country over the coming months. Leading brands will be working with Primesight on advertisements for the new D96 panels, including Vodafone, Sky, BMW, British Airways, Eurostar, Mondelez, and Coca-Cola. Network currently offers nationwide coverage across 14 cities and reaches an audience of over 6.2m.
Vanessa Eagle, Business Director at Posterscope, commented: “In this dynamic and evolving media market, the continuous development of new digital products makes OOH an exciting area for advertisers to invest.
“Our clients demand more flexibility, more contextual advertising and more opportunity to innovate and cut through. Large Format Digital OOH sites such as the Primesight Digital 96s deliver on these demands and we are delighted to work with Primesight for the launch of their new national packs.”
Naren Patel, CEO at Primesight, told us “We’re thrilled to be building on last year’s success in rolling out Network with this new D96 panel, the largest and most ambitious format of its kind. Primesight is focused on offering a broader array of DOOH solutions to help drive the market forward and offer even bigger, more creative and dynamic solutions for clients.”
Primesight’s plan is to reach 100 digital roadside sites by the end of 2016, and this new D96-sheet is a clear step towards achieving its goals. Primesight will celebrate the launch of the new site via a campaign and competition centred on ‘Standing out from the Crowd’.
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