Phil Smith joins ISBA

Maddie Cotterill

ISBA, the advertising trade body, has appointed Phil Smith as incoming director general to replace incumbent Mike Hughes who is retiring.

Phil Smith is a former marketing director at Kraft and has previously sat on ISBA’s executive board – which he later went on to chair in tandem with his then current position as commercial and operations director at Camelot.

Phil Smith starts January 9, 2017.


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