In line with its commitment to create connected, dynamic and sustainable business communities, TECOM Group, a member of Dubai Holding, has entrusted JCDecaux SA (Euronext Paris: DEC) to develop state-of-the-art digital advertising solutions in Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
Described as a community transformation project, and part of a broader initiative through TECOM Business Parks, the deal involves the installation of a number of intelligent digital outdoor communication solutions.
Malek Al Malek, Chief Executive Officer at TECOM Business Parks, said “This new partnership with JCDecaux enables us to combine the strength of the world’s leading outdoor advertising with our own experience of creating innovative business communities since 10 years. Together, we will rethink the future of these three recognized business parks across the region as being at the forefront of innovation and creativity, with common goals and the desire to write a new chapter in the development of Dubai”.
Jean-Charles Decaux said “TECOM Group is an open-minded partner to new ideas and innovation, values shared by JCDecaux, and we are proud to participate in the sustainable development of Innovative communities in the city. Reflecting our ability to meet the needs of smart cities and brands with value-added and fully customized products and services, this partnership fits perfectly into our global digital communication strategy, which includes the three essential dimensions: digital, Data and distribution. This approach allows us to deliver smart advertising solutions that deliver the right message in the right place and at the right time for the target audience. “
New installations will serve more than 3,000 business partners and regional and international organizations, giving brands the opportunity to reach an audience of nearly 50,000 professionals in Dubai Media City, Dubai Internet City and Dubai Knowledge Park.
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