If digital signage software had a birth place it was probably Las Vegas but the baby itself has definitely grown up in both Canada (with a solid history of misbehaving) and in Israel – where it can probably be best described as a cocky teenager 😉
DigiGage is a relatively new startup, established back in 2008 by Ben Kidron and Jonathan Einav (and guess what? based in Israel) that claims to have a revolutionary technology (at least a patent pending software based platform and framework) for embedding 3D reactive real time worlds in to digital signage applications.
The idea here is that the content reacts to real world physical inputs such as spatial movement of the display or object movement (such as people) in the display surroundings – the content in the 3D worlds is not repetitive and is based on behavioral patterns that are applied on the objects by using a rule engine.
As with all Israeli startups we feel there’s no real news to speak of until they get deals outside their country – this first one is with Coca Cola Israel for the Coke Zero brand but it’s interesting nonetheless and we will have a story and some pictures up shortly.
DigiGage is a provider of a patent pending software based platform and framework for embedding 3D reactive real time worlds in to digital signage environments. The content reacts to real world physical inputs, such as spatial movement of the display or objects movement (such as people) in the display’s surroundings.
The content in the 3D worlds is not repetitive and is based on behavioral patterns that are applied on the objects by using a sophisticated rule engine.
The DigiGage platform can be utilized for a variety of applications such as horizontal and vertical motion reactive 3D worlds in elevators, trains, subways, taxis, busses, etc.; virtual world explorations, such as 3D virtual product views; virtual environment tours, virtual display shelves, simulations, games, and stationary digital signage that shows the living non repetitive 3D world and can react to different type of sensors (sound, vision, wind etc.)