Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America has announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term.
The agreement commenced January 1, 2017, and will allow local, regional and national brands to reach consumers through a variety of transit advertising displays managed by Lamar on RTA’s inventory.
RTA provides transportation services for approximately 200,000 commuters on a typical weekday, or about 50 million rides annually through a variety of services. RTA operates 426 buses along 1,606 miles of routes; 48 light rail cars along 37 miles of routes; 60 rapid transit cars; 80 paratransit vehicles; and 17 downtown trolleys. The RTA service area covers 457 square miles across 38 cities.
Lamar will offer the following transit advertising formats on RTA:
Bus Interiors and Exteriors
Light Rail Interiors and Exteriors
Rail Station Advertising, including the Hopkins International Airport and Tower City Stations
Sam Iuvino, Vice President for Lamar Transit Advertising told us “Lamar’s high-quality transit advertising displays provide excellent coverage for advertisers. We are looking forward to expanding our footprint in Cleveland and to helping our customers reach captive audiences throughout the RTA service area.”
Lamar offers a variety of transit advertising formats throughout North America including bus, rail, shelter, bench and station displays, reaching consumers as they travel throughout the marketplace.