KBH Digital, the specialist digital division of KBH On-Train Media, has secured the contract to provide advertising and sponsorship opportunities across Greater Anglia’s newly-launched Wi-Fi network and on-board entertainment service.
We are told that the win paves the way for KBH Digital to connect brands with the Greater Anglia audience, which comprises 82 million passenger journeys each year. It marks an expansion of the company’s portfolio of on-train and transport digital advertising partners, which already includes South West Trains, Stansted Express and c2c, plus National Express Coaches.
The Greater Anglia media portal is provided by on-board infotainment systems developer GoMedia and will feature TV boxsets from hayu and NOW TV, as well as digital magazines and movie trailers, and the latest news and sport from Reuters. Passengers will be able to stream the content to their smart devices through an app, available on the App Store and Google Play, or via a web browser.
KBH Digital founder and Managing Director Harjit Badesha told us “We are delighted to extend our digital advertising offering to the Greater Anglia network. This is a fantastic way for brands to engage with the highly-desirable commuting audience before, during and after their journeys via our digital solutions.”
KBH Digital connects brands with consumers on the go through advertising and media opportunities on platform Wi-Fi, transport Wi-Fi and transport entertainment solutions.
Delivering bespoke communications solutions for brands looking to reach mobile audiences at key times, KBH Digital uses first party data to reach varied audience groups who are receptive to brand messaging.
KBH Digital’s data platform Union Street builds a picture of consumers by mapping their digital footprint. This data can then be segmented by audience, route and content, creating bespoke targeting solutions for advertisers.