Branded Cities and Signpatico Partner in Western Canada

Adrian J Cotterill, Editor-in-Chief

Branded Cities and Signpatico, a leader in Western Canada’s digital Out-of-Home media, have signed an exclusive sales and marketing agreement to offer brands an expansive and impactful digital signage network across Western Canada’s major markets.

James McDonnell, President & CEO of Signpatico told us “Signpatico is excited to commence its partnership with Branded Cities, aligning our platforms to create new opportunities in the marketplace for clients to present their brand to consumers”.

The existing Branded Cities inventory in Western Canada will receive a significant boost with the addition of Signpatico digital assets, which includes over 250 digital faces throughout Alberta, Saskatchewan, Manitoba and British Columbia. The partnership will provide advertisers with the broadest digital footprint, reaching valuable audiences across the expansive geographic area of Western Canada. Signpatico digital signage locations have been strategically selected for their high reach and frequency of consumer visit, creating maximum impressions for advertisers.

Additionally, the digital network is equipped with dynamic capabilities designed to draw attention and engage audiences. Advertisers will be able to bring their brand to life with capabilities including day parting, user-generated content, weather triggered advertising, social media, live scores, countdowns, trends, and board dominations.

Adam Butterworth, President of Branded Cities Canada was quoted as saying “we are delighted to be partnered with Signpatico. Both companies are challenger brands in the Out-of-Home industry and together we bring a strong and robust digital Out-of-Home network, and a real alternative to what is currently available in the western market. Through this strategic partnership we look forward to empowering advertisers and helping grow brands with this impactful digital network.”

This announcement follows the recent injection of Shamrock Capital’s growth investment to continue the expansion trajectory of Branded Cities across North America.

Signpatico Sales Ltd is a subsidiary of Signpatico Outdoor Inc, they are an Out of Home media focused company, with a Western Canadian reach. With the second largest DOOH media placement offering in Western Canada, Signpatico offers clients unique market positioning in their media interests.

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