To coincide with the Commonwealth Summit being held this week in London (various heads of state, etc gather to address shared global challenges we face and how to create a better future), Dentsu Aegis Network is supporting the charity Malaria No More with a series of pro-bono Digital Out of Home placements for its campaign #MalariaMustDie.
To date this is Dentsu Aegis Network’s largest effort for Common Ground – a UN initiative to help support the Global Sustainable Development Goals – and is the first time Digital Out of Home media has been secured by the network as part of its global partnership with Malaria No More, which is running until 2020.
Dentsu Aegis Network has secured a DOOH media execution in association with Clear Channel on the A40 Powerstation, Hammersmith Towers and Chiswick Towers Storm sites, which will be followed by print and social campaigns.
Every two minutes a child dies from Malaria – the world’s oldest and deadliest disease. The campaign shows striking images of mosquitoes to raise awareness of the disease and help end it for good.