blowUP media have launched a new premium full-motion screen with Dior, the Leeds Super Motion is the latest digital screen to target a desirable active shopping audience in the heart of Leeds city centre.
Launch client Dior is the first brand to take over the new state of the art DOOH screen located on Briggate, the main pedestrianised high-street where fashion powerhouses such as Harvey Nichols, Michael Kors, Louis Vuitton and House of Fraser are found. Named the best shopping destination in the UK by The Rough Guide to Great Britain, Leeds City Centre has over 1,000 wonderfully diverse shops and the Leeds Super Motion screen talks directly to over 40,000 passers-by in a spending frame of mind every day.
Managing Director Sales Simon Russell told us ʺWe are pleased to announce the launch of our Leeds digital screen. We pride ourselves on delivering the best digital opportunities on pedestrian high streets, and set our standards very high. This screen is an asset to the Leeds OOH portfolio and I look forward to seeing how brands use it to creatively make an impact in this vibrant city. ʺ
Leeds is a compact and connected city, it has a flourishing cultural scene, growing food and craft beer reputation and thriving entertainment and nightlife.