VIA Edge AI Smart Facial Recognition System
Here at Mobile World Congress Shanghai, being held at the Shanghai New International Expo Centre, VIA and Migu are demonstrating their new in-store ‘Smart VIP Customer Kiosk’ on the Migu booth located in Hall N5 Stand N5.ICA09.
Powered by the VIA Edge AI Smart Facial Recognition System and a high-resolution camera, the kiosk has a whitelist feature that can automatically identify what they define as a VIP customer within a range of around 1.5m, deliver a personalised greeting, and then surprise, surprise offer targeted product promotions and discounts.
With its gender/age recognition and emotion detection features and people streaming analysis platform that can be integrated into the Migu Cloud, the kiosk also enables retailers to enhance customer engagement and boost efficiency by tracking in-store footfall, monitoring people’s responses to displays and promotions, and inviting shoppers to join VIP loyalty programs.
Richard Brown, Vice-President of International Marketing, VIA Technologies, Inc. told us “We are very excited to be teaming up with Migu to deliver introduce the Smart VIP Customer Kiosk into China’s burgeoning retail market. By combining the advanced facial recognition capabilities of VIA Edge AI systems with the high-speed always-on connectivity and massive compute power of Migu Cloud and Big Data services, we are providing retailers with a powerful edge over their competitors that will enable a myriad of innovative new applications and services.”
Migu was established by China Mobile as a specialized subsidiary targeting the Internet space focusing on digital content broadcasting for smart phones, including music, videos, reading, games and comic. The company was officially established in 2015 and has over 700 employees as well as more than 300 partner companies in its ecosystem. It is China Mobile’s only operating entity for digital content business segments and is diversifying its activities in order to become the leading provider of integrated digital broadcasting services.
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