Fira de Barcelona has launched a new international event aimed at the retail sector; Retail & Brand Experience, will be held May 27-29, 2019 in Pavilion 2 of the Gran Via venue.
Salvador Tasqué, Core Business Director of Fira de Barcelona told us “Retail & Brand Experience World Congress aims to be a global event in the transformation of the business model of brands and retail and to turn Barcelona into a leader in this field as it also is in the case of smart cities and the Internet of Things through the Smart City Expo World Congress and the IoT Solutions World Congress, respectively. The city is creative, capable of capturing technological investment and becoming, at the same time, a laboratory for trying out new trends and presenting innovation in this sector to consumers”.
The congress, which will be the hub of the event, will have internationally prominent and influential speakers and experts and will be based on technology, logistics, consumer experience, new business models and the latest trends applied to the large vertical markets of retail: fashion, department stores and shopping centres, consumer goods, electronics, luxury items, furniture and home, pharmaceuticals, beauty and banking, as well as a space for pure e-tailers.
Another feature of the event will be an innovation area that will bring together the best global start-ups connected with the future of retail. The space will have an exhibition area, a pitch corner and a networking area.