Former News Corp exec Diane Litchfield has joined Shopper Media Group as their new data & insights manager.
Shopper Media Group, CEO Ben Walker told us “We believe in empowering our clients with a better understanding of their customers so they can execute the most effective and efficient campaigns. Diane is joining a team that provides pivotal and critical support to our clients with data-driven research that enables them to create more targeted campaigns and more meaningful, personalised and steamlined buys.”
Diane Litchfield spent almost 10 years working in insights across major media agency accounts at News Corp. She joins the marketing and insights team headed by Anna Lenart, which is currently sharing its evolution of the modern grocery shopper 2019 research with the market.
Anna Lenart, Shopper Media Marketing and insights director told us “At Shopper Media we are focused on showcasing the efficacy of retail DOOH to our clients, and Diane will be working closely with Roy Morgan and Nielsen Homescan, which has recently joined our data ecosystem, to develop innovative, data-first consumer insights and marketing solutions to our clients around the country.”