#CES2020 How Companies Drive Positive Impact

Adrian J Cotterill, Editor-in-Chief

The Consumer Technology Association today announced a #CES2020 keynote talk featuring Salesforce Chairman and co-CEO Marc Benioff and Unilever CEO Alan Jope, in conversation with MediaLink Chairman and CEO Michael E. Kassan.

They will discuss the role that companies can play in helping solve some of the world’s biggest social and environmental challenges. The keynote is scheduled for 4 PM, Tuesday, Jan. 7 at the Park Theater at the Park MGM Hotel.

We understand that a keynote panel featuring industry leaders will follow the conversation; those panelists will be announced later.

Karen Chupka, EVP, CES told us “Today’s consumers identify with brands that have purpose, and studies prove that doing good is also good for business. We welcome Marc Benioff, Alan Jope, and Michael E. Kassan to the CES 2020 keynote stage as they explore technology’s role in serving global communities and the environment.”

  • Marc Benioff is Chairman and co-CEO of Salesforce, and a pioneer of cloud computing. Benioff was named “Innovator of the Decade” by Forbes and is recognized as one of the World’s 25 Greatest Leaders by Fortune and one of the 10 Best-Performing CEOs by Harvard Business Review.
  • Alan Jope was appointed Chief Executive Officer of Unilever on Jan. 1 2019, having previously served as its President, Beauty & Personal Care. He has led Unilever businesses in China, North America, Thailand and the UK during his 34 years with the company.
  • Michael E. Kassan is the founder, Chairman and CEO of MediaLink. He serves as a trusted advisor to Fortune 100 chief marketing officers, media moguls, Hollywood visionaries, technology pioneers, advertising holding company heads and Wall Street investors.

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