Adrian J Cotterill, Editor-in-Chief
IZON Network, Inc. (OTC Pink: IZNN), also known as IZON Digital Media Networks has announced the addition of Adomni as its newest Ad integration partner.
Adomni advertisers can now reach the golfer audience via IZON’s in-cart video advertising screens.
Luba Giglia, Marketing Manager at Adomni. told us “Our partnership with IZON gives out -of-home advertisers the opportunity to reach a new and premium audience segment. Golfers make up 10% of the U.S. population and are key household decision makers with purchasing power. Advertising to this segment during their 4.5-hour golf outing is attractive because you have a highly engaged audience who is constantly using the advertising screens for score-keeping and distance-to-hole tracking”.
IZON Digital Media Network is a proprietary media and entertainment platform for premium and niche marketplaces which targets premium captive digital out-of-home audiences. IZON focuses its efforts within the Digital Out-of-Home vertical where an expanding premium user base already exists for the longest dwell times and can be engaged utilising its digital media network including golf and premium transportation. Due to IZON’s offering this drives the greatest amount of margin and topline revenue from National Brands and Advertisers. IZON drives engagement through current and emerging DOOH channels, beginning with golf carts through IZON Golf GPS tablets and will be expanding to luxury vehicles, websites, apps and connected TV.
Tim Ummel, CEO of IZON said “Any time we can partner with leaders within the industry we do not hesitate. Adomni is a clear leader within the digital signage technology sector and with their current inventory of 1,000’s of screens this is a perfect fit to add IZON’s Premium Network. As we look to 2020 this integration is going to create multiple opportunities for both of our companies. Now having Adomni feeding right in to the IZON REACH platform is yet another strong step forward for IZON.”
Adomni is a self-service online platform that connects brands and agencies with on-the-go consumers via real world digital screens. Advertisers of all sizes and budgets can target audiences using mobile location data and launch campaigns in minutes, using one of the fastest growing DOOH networks in the world. Currently, the Adomni platform has over 150,000 digital screens available across the U.S., Canada, Europe and Australia.
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