Andrew Canter, Global CEO, BCMA, said, “We are delighted to be working with ALF Insight as Official Data Partners and look forward to working with them to continue and develop our growth strategy to expand the BCMA into new market sectors.”
ALF researches the decision makers at the top 6,000 advertisers, along with their 18,000 associated brands, who collectively spend over £11 billion a year on advertising. They link agencies to brands and advertisers to build a complete web of advertising and marketing spend decision makers. The BCMA promotes the value of branded content and influencer marketing through best practice and is now active across 14 markets including North America, Europe and India in the sub-continent.
Rehman Nizam, Marketing Manager, ALF Insight told us “Membership of the BCMA really is a badge of accreditation, so we are proud to be part of the community. The whole team at ALF Insight has the opportunity to benefit from the insight, knowledge and support the BCMA has to offer. We also look forward to working as part of the BCMA to ensure a sustainable future for our industry, based on the principles of the BCMA Code.”
A new exclusive member portal, the BCMA Professional Network has been launched to connect members online and allow them to interact and work more collaboratively.