An exclusive partnership between Indonesian medical equipment provider PT Danendra Abyudaya Adika, one of Indonesia’s most trusted suppliers of medical equipment and Location Media Xchange, part of Singapore-headquartered Moving Walls Group has resulted in a line of automatic hand sanitiser dispensers that are equipped with digital signage screens.
Frida Tumakaka, director of Danendra said “While we provide touchless hand sanitizer dispensing for the comfort of our customers, we believe partnering with LMX is not only an opportunity to commercialise our screens but to serve contextual content for a unique interactive customer experience across all our locations.”
Location Media Xchange has programmed these with contextual ad-serving capabilities. Danendra has already equipped 50 of its screens with LMX’s technology in supermarkets and other food stores across greater Jakarta, Medan, Surabaya and Pekanbaru.
It plans to expand to over 10,000 other minimarts and retail outlets like Alfamarts, Indomaret and Lotte Mart across Indonesia.