Adrian J Cotterill, Editor-in-Chief
National CineMedia (NCM), the largest cinema advertising network in the U.S., today announced that sales and marketing executive Steve Sapp has joined the company in the new role of Senior Vice President, Digital Out-of-Home Sales to lead its NCM/DOOH group, based in New York.
NCM/DOOH was created to further unite brands with the power of movies by extending movie-centric entertainment content, trivia, and advertising beyond theaters to a variety of complementary venues. NCM is now able to combine the strengths and effectiveness of Cinema, Digital, and Place-Based media together to create innovative, integrated campaigns that engage movie fans anytime and anywhere.
Steve has a unique combination of expertise in both the DOOH and cinema advertising spaces, joining NCM from Gas Station TV (GSTV), where he had served as Senior Vice President, National Sales since 2014. Prior to this, he worked as Director of Sales with adMarketplace, a search advertising technology company. Before expanding his career into digital advertising, He spent seven years in Cinema at Screenvision as Vice President, National Sales. His past media experience also includes brand licensing as the Director of Licensing & Business Development with Motorsports Authentics (MA),the licensing and merchandising arm of NASCAR, responsible for the creation and mass distribution of licensed merchandise and apparel. He began his advertising sales career in newspapers, working in a variety of positions with leading companies including The Charlotte Observer, the Newspaper National Network (NNN), and The Washington Post.
He holds a Bachelor of Science degree in Advertising from West Virginia University’s Perley Isaac Reed School of Journalism.
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