Leading the green revolution in the OOH space, Posterscope and MediaCo have joined forces to bring 100% recycled paper to the market for the first time in the UK.
After months of research and development, the product offers advertisers green printing techniques to small format outdoor posters for the first time with no loss of quality.
Claire Kimber, Group Innovation Director at Posterscope, told us “Rather surprisingly much of the industry will likely assume this process was already in place, but it wasn’t. This development represents an enormous step-change for the out of home industry, in response to demand from advertisers to help meet their social and environmental goals. Posterscope and MediaCo are proud to offer this game-changing innovation to their clients and are looking forward to the roll-out of the first campaigns on this new recycled paper in Q1 2021.”
Unlike current standard paper that has no recycled content, this new paper collects used paper which is deinked and pulped prior to reaching the papermaking stage. Old processes also involved using chlorine to brighten the paper, but this recycling process no longer involves the use of chlorine, while all inks used in the printing process are vegetable-based and eco-friendly.
Claire Kimber continued “Posterscope believes in achieving meaningful progress for the brands it partners with and for society as a whole. It has ambitious plans in place to significantly reduce its environmental impact as a wider business, and this is an innovation that forms a core element in that sustainability story. We are also aware that this is just a start and are looking to incorporate a carbon offset for the distribution elements within this offering.”
Paper stock overview:
Superlite Poster: 6s and roadside / rail 4s (not u/g 4s)
- 135gsm white two-sided coated paper
- FSC Certified
- 100% Recycled Content
- 100% Recyclable in standard waste streams
- Manufactured without chlorine bleaching using recovered fibre
- Closed loop manufacturing process with no landfill
- Manufacturing certifications including ISO9001, ISO14001, FCS, Nordic Swan, TUV Austria and EU Ecolabel
Mark Wardle, Group MD at MediaCo said “Recycling and the assurance that products have been produced via a sustainable manufacturing supply chain has been part of MediaCo’s evolution over the last 20 years. Our continued investment and improvement in a drive towards enhanced sustainability has enabled us to bring this 100% recycled and recyclable product to our UK partners for the first time. After much testing, we can now offer a product that delivers all the colour vibrancy of non-recycled paper when printed whilst creating less direct pressure on the environment.”