Mat Yelavich Joins oOh!media

Tristan Cotterill

Leading technology executive Mat Yelavich has joined oOh!media as its new Chief Technology & Information Officer. He is charged with leading the company’s digital transformation at a time of increasing opportunity for the Out of Home sector.

Mat Yelavich has a strong background in technology delivery and strategic leadership in both media and other industries. He will commence his role with oOh! on October 13, 2021 and arrives from a similar position at Chartered Accountants Australia & New Zealand.

Prior to that, he spent 10 years at Nine Entertainment in various positions including Group Chief Information Officer. There he played a major role in the digital transformation of one of Australia’s largest media organisations, leading the technology strategy as well as the extensive integration work following Nine’s acquisition of Fairfax Media.

oOh! CEO Cathy O’Connor told us “We have a market-leading position in data and scale in Out of Home. Mat is the strategist we’ve been looking for to take us to the next level when it comes to deploying technology to build the business and capitalise on our unique strengths for the benefit of our customers. He has an outstanding track record of delivering enterprise-wide innovation in technology, extensive media industry experience, and the vision required in a dynamic and rapidly changing industry. We are very much looking forward to him joining the leadership team.”

After beginning his career at Nine, Mr Yelavich progressed to other roles at Grass Valley Australia, BSkyB and Al Jazeera International, building wide-ranging local and international experience, including supporting emerging news gathering and production technologies.

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