Volta Industries, Inc. (“Volta Charging”), an industry leader in commerce-centric electric vehicle (EV) charging networks, which has entered into a definitive agreement for a business combination with Tortoise Acquisition Corp. II (NYSE: SNPR), announced a partnership with Place Exchange today.
The partnership significantly expands Volta Charging’s programmatic options for media buyers seeking to purchase Volta Charging’s premium placed-based inventory from any of the leading demand-side platforms integrated with Place Exchange. It also adds options for buyers to purchase programmatic ad inventory from Volta Charging through either a reserved guaranteed or auction-based transaction structure to ensure that advertising spend on the Volta Charging network is aligned with brand goals, harmonised with other advertising tactics, and easy to execute.
Nick Bennett, Vice President of Partnerships at Place Exchange told us
“We are excited to offer advertisers access to Volta Charging inventory combined with the programmatic buying benefits of ease, flexibility and automation. This partnership with Volta Charging enables marketers to further expand their reach to valuable target audiences with high-impact place-based digital displays in prime locations.”
Mike Schott, Senior Vice President, Media Sales, of Volta Charging said “The enhanced programmatic capabilities derived from our partnership with Place Exchange provides our media partners more options to easily integrate our dynamic high impact inventory into their plans. We are also the first partnership with Place Exchange that is expressly in the EV infrastructure and sustainability space. We believe our unique combination of stations placed directly in a path-to-purchase context and authentic sustainability delivers value far beyond mere DOOH advertising alone.”
In February 2021, Volta Charging and Tortoise Acquisition Corp. II (NYSE: SNPR), a publicly traded special purpose acquisition company with a strategic focus on energy sustainability and decarbonizing transportation, announced they entered into a business combination agreement. Upon the closing of the transaction, which remains subject to customary closing conditions, the combined entity will be named Volta Inc. and remain on the New York Stock Exchange under the new ticker symbol ‘VLTA’.