Venice Festival of Media

Adrian J Cotterill, Editor-in-Chief

Not for us an invite to the Venice Festival of Media :(

We do see however that our good friend Ajay Chowdury and all round good speaker / ex-private equity / EnQii CEO is leading the debate around digital out-of-home at the event.

We understand that he announced that the digital out-of-home industry is set to double in size in the next five years. The thought leadership session, entitled ‘Digital futures for out-of-home‘ will also feature presentations from CBS Outdoor, Posterscope Worldwide and MPG UK.

The 2008 Venice Festival of Media brings together over 800 delegates representing the world’s advertisers, media agency networks, content developers and media owners. The event aims to address the issues currently faced by the global advertising communications industry, and feature speakers from across the world.

Ajay Chowdhury told the assembled press “Digital out-of-home can deliver in an environment where traditional media is failing to communicate with its target audience. Developments in technology, flexible content and a greater understanding of customer frame of mind are bringing digital to the forefront of the industry”.

The conference is held at the Palazzo del Cinema in Venice, and runs from Sunday 13th to Wednesday 16th April 2008.

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