Adrian J Cotterill, Editor-in-Chief
#AdTECH guru and Knitting Media‘s Tim Harvey spoke at length on the subject of IAB OpenDirect at our in-person AdTECH: OOH – Europe 2021 Conference, held in Amsterdam in December last year.
His presentation ‘And Now For Something Completely Different’ gives a short but detailed short introduction to IAB OpenDirect and how it’s being used in the UK and USA OOH markets…
You can see several of the other presentations from that European conference from VIOOH’s JC Conti (Opening Keynote: State of the Nation 2021) and Nigel Clarkson (A Call to Arms for Programmatic DOOH) on the Ministry of New Media YouTube channel here.
Follow DailyDOOH