In Australia this week JCDecaux launched ‘Join the Changemakers’ – a joint brand and talent attraction campaign highlighting the company’s progressive and diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.
An extension of the company’s Change the Conversation positioning, featuring creative developed by Alphabet Studio, the Changemakers campaign promotes JCDecaux as the innovative and visionary company that it is. Showcasing a cross section of JCDecaux employees, the creative highlights the integral attributes of a company which provides opportunities to see, act and respond to an ever complex and changing world.
Alissa Bartlett, JCDecaux’s Chief People Officer said “With the Out-of-Home market entering a strong period of recovery, JCDecaux is on an extraordinary growth trajectory, which involves an increased need to attract talented people into our organisation, people with the right mindset. Working with our skilful marketing team, we have developed an innovative campaign that will shine the spotlight on our brand and connect us directly to talent in the community, talent that would like to join an employer of choice in the media market.
“We live by our vision, purpose, and values. We are brave, supportive, accountable, and focused on achieving excellence in everything we do. JCDecaux is a company that thrives on connection, collaboration, and innovation with each other, with customers, and with the communities we broadcast to. I hope this campaign sparks someone to think about a rewarding career with JCDecaux.”
Tim Kliendienst, Director, Alphabet Studio, said “The eye-catching visual distortions reflect the agile and inspirational nature of JCDecaux’s culture and invites potential players to join the company, to seek out the microsite and discover the opportunities available to join the changemakers.”
The creative is designed to work as both a general brand awareness initiative as well as a talent attraction campaign for opportunities within the Out-of-Home sector. As part of the campaign JCDecaux has also launched a careers microsite here.
The campaign launches across JCDecaux’s national network this week.