YCD Multimedia Win In Belgium

Adrian J Cotterill, Editor-in-Chief

YCD Multimedia announced today that their Benelux partner ThisPlays2 had helped them win a 70 branch install at Krëfel (the largest electrical home appliance chain in Belgium and Luxemburg).

ThisPlays2 together with Fast Retail (Krëfel’s own in-store marketing agency) have developed the disappointedly name ‘Krëfel TV News Channel‘ which will be broadcast on approximately 4,000 screens throughout the 70 Krëfel branches across the Benelux region. The project’s value by the way is estimated at more than 300,000 Euro.

The channel, we are told, “displays an interesting and well-balanced mix of lifestyle content, such as animated movie trailers, information on Krëfel’s products and services and external advertising”.

In addition, shoppers can listen to carefully selected music, played on ‘Krëfel Radio‘ with advertisement spots inserted informing them about new and special offers.

Krëfel’s staff reports that the dynamically programmed, high quality content has proven useful and has been well received by their customers.

Olivia Devuyst, Marketing Manager for Krëfel told us “Krëfel is and has always been a trendsetter in optimizing shopping experiences. KTVN is a very flexible and powerful tool in our marketing mix and we are happy to have delivered a solution that is truly unique in this segment”.

ABOUT YCD Multimedia

YCD Multimedia enables retailers to realize rapid returns on investment from in-store digital media. Its end-to-end offering provides professional services and technology to increase profits, optimize product mix and enhance the customer experience. For a decade YCD has led the field in innovation for over 1,200 clients on 5 continents. YCD’s clients include some of the world’s most recognized brands such as American Airlines, Toyota, Kodak, Hilton Hotels, Cartier, Pizza Hut, and Heineken. Founded in 1999, YCD has offices in the United States, United Kingdom and Israel along with an international network of resellers serving clients around the world.

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