As part of its plans to radically upgrade the effectiveness and accuracy of data analysis and reporting, Viola Outdoor has appointed Sweden’s DoohClick as its #AdTech management partner, with the objective of providing a supporting infrastructure of data management tools for Viola’s DOOH portfolio.
Ammar Sharaf, Viola Communications CEO and board member, told us “At Viola Communications, we continuously seek to create strategic technology partnerships that enhance the group’s offering across all our disciplines and equip our human capital with the very best tools that optimize our work to the benefit of all our stakeholders and clients. The introduction of DoohClick’s tech-driven platform will bring enhanced data analytics to the forefront of Viola Outdoor’s programmatic capabilities.”
Viola Communications is a well-established and fast-growing MENA based investment group specializing in providing fully integrated marketing and communications solutions to national and regional firms with its headquarters in Abu Dhabi and offices in Dubai and Cairo. Part of the Multiply Group, Viola creates, designs and implements a range of communications services through a portfolio of business units that includes Viola Advertising, Viola Public Relations, Viola Planning Consultancy, Viola Events, Viola Production, Viola Interactive and Viola Outdoor.
Henrietta Shakespeare, Viola Outdoor’s executive growth director said “Viola enjoys exclusive rights to the most effective outdoor advertising spaces in Abu Dhabi. Utilizing DoohClick’s platform, we are able to integrate huge amounts of data, creating a natural flow between proposals, sales, planning, campaign automation, analytics, revenue sharing and market reporting in the most accurate and effective way, meaning that not only are we instantly aware of asset performance, so are our clients and stakeholders. We are now able to reach consumers in near real-time, when they’re in the right frame of mind, empowering our advertisers to connect with audiences in a more human, memorable and contextually relevant way.”
DoohClick’s automated tech platform has been developed for both classic and digital assets, underpinning every step of the OOH delivery process.
We are told that this partnership marks DoohClick’s entry into the Middle East, an important market which is undergoing a paradigm shift from traditional into the digital out-of-home space.