Adrian J Cotterill, Editor-in-Chief
DPAA has announced speakers and a new format for their next member meeting which will be held online today at 11am ET, March 15, immediately followed by an in-person reception at 3:30pm at a local New York City establishment.
Barry Frey, President & CEO of DPAA told us “As we move to a hybrid working world, this new format has something for every member. Our global membership can tune in for the online meeting with speakers on timely topics and industry updates and then those who will be in New York can meet for networking with agency and brand partners. This format allows for future meetings to be held throughout the country and globally.”
Speakers for the online event include John Osborn, USA Director for Ad Net Zero and Kate Scott-Dawkins, Global President of Business Intelligence at GroupM.
- John is the former CEO of OMD and will discuss Ad Net Zero’s mission and action plan for advertising’s response to the climate emergency. The session will include how DOOH can help reduce emissions from production, media planning and buying. [Note that the DPAA has joined Ad Net Zero as a member].
- Kate is GroupM’s new Global President for Business Intelligence and will showcase advertising and economic forecasts according the world’s largest media agency group.
In addition to sustainability, DPAA will discuss industry trends and reveal some iconic brands that will be speaking at their October 10 Global Summit during Out of Home New York, October 9-13, 2023 (formerly New York Digital Signage Week).
For an invitation to the members meeting contact
firstname.lastname@example.org (only open to DPAA members).