Ron Deschenes has joined Wilkins Media as Director of Client Partnerships in Canada.
With over 20 years of experience in the out-of-home sector, he brings extensive expertise working with Canadian companies to create and implement effective out-of-home strategies.
Jon Selame, CEO, told us “Wilkins is excited to bring Ron Deschenes on board to further expand our presence in Canada. Ron’s extensive knowledge of the Canadian marketplace will be a fantastic complement to Wilkins’ capabilities across out-of-home, experiential, and programmatic digital out-of-home. We are looking forward to building long-lasting relationships throughout Canada and serving as a resource to brands and agencies across the country.”
Prior to joining Wilkins, he was a founding member of UB Media, one of Canada’s largest indoor advertising networks, helping to establish and grow the brand in the Canadian marketplace through leadership in sales and business development. He also led the introduction of scaffold advertising into the Canadian marketplace, converting buildings into billboards as a founder of time2ad. He has acted in senior advisory roles in the vehicular media market, helping to launch digital media on rideshare vehicles as well as sales leadership in the taxi media space. He has also acted as an independent OOH planning consultant to numerous Canadian clients at Media Movers.