Adrian J Cotterill, Editor-in-Chief
Digital #AdTECH company illumin (formerly AcuityAds) and Broadsign have teamed up to integrate the Broadsign supply-side-platform with illumin’s journey advertising platform.
The collaboration makes the illumin platform a true one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time.
“DOOH has grown to become a critical part of journey marketing, so as we continue to look to the future, expanding our platform to include this important facet of programmatic advertising is crucial. The ability to plan, optimize, and measure in one place is unique to illumin, and when it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice,” said Andrey Feldman, Vice President of Products at illumin. “Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It’s a testament to our continued commitment to help redefine the industry’s cross-channel journey.”
The brands and agencies in more than 15 countries who leverage illumin can now opt to seamlessly run ads across retail, roadside, and other DOOH formats available on the Broadsign SSP alongside all of their TV, CTV, and other digital ads. The combined technologies make it easier for illumin users to target audiences at every phase of the funnel, from brand awareness to brand consideration and loyalty.
“Exceeding marketer objectives requires a broad but focused approach, making cross-channel advertising with DOOH a smart strategy. We’re excited to team up with illumin to bring this unique channel and all it has to offer to its media buyer base,” shared John Dolan, VP, Global Head of Media Sales and Service, Broadsign. “With access to premium roadside, retail, EV charger, transit, and other OOH inventory in highly trafficked areas from the Broadsign SSP, it will be easier for illumin users to connect with target audiences and reach them as they move about their day.”
illumin describes itself as a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven journey advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.
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