Adrian J Cotterill, Editor-in-Chief
Talon, the global independent Out of Home media company, has announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers.
The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global leader in the specialty coffee and espresso category known for superior Italian design and breakthrough technology.
“OOH remains a strategically essential medium for our clients to create real-world and human connections with their audiences and drive brand and business outcomes,” said Tamara Alesi, CEO of Mediaplus North America. “Talon is at the forefront of the OOH evolution with innovative proprietary data-driven tools and technologies that drive ROI and best-in-class creative. With this partnership, we are advancing our clients’ access to a highly evolved, digitized, and innovative offering enabling differentiation of their brands.”
Mediaplus North America is part of Mediaplus Group, Europe’s largest independent and partner-managed media agency with 35 offices across 18 countries. Since launching in 2022, Mediaplus North America has seen accelerated growth. Proud of the company they keep, the client roster includes De’Longhi, Siemens, and Hardcrafted LLC to name a few.
Mediaplus will leverage Talon’s industry-leading talent and best-in-class OOH suite of products, powered by proprietary technologies, to enable advertisers to capitalize on a transformed, data-driven medium. Talon will be integrated into Mediaplus’ strategic and evolved planning process in North America to maximize OOH innovation, relevance, and effectiveness for Mediaplus clients.
“Mediaplus is expanding rapidly in North America and innovation is what sets them apart. Our collaboration will be focused on unlocking the creative and brand building power of OOH and driving full-funnel outcomes for Mediaplus clients and partners,” said Jim Wilson, CEO, Talon (North America). “OOH has morphed into an advanced media platform that delivers reach, frequency, and results and is unmatched as a creative canvas for brands to bring their stories and experiences to life at meaningful scale. The strengthening of Talon’s partnership with Mediaplus — with combined goals to drive effectiveness and improve business results for clients — will undoubtedly deliver better outcomes for advertisers and add genuine value to the top and bottom line.”
Mediaplus is part of Serviceplan Group, the largest independently owned, agency group in Europe, across 18 countries and with more than 5,500 employees. In North America Mediaplus is a boutique with the backbone of a giant, making the agency the perfect fit for brand partners. Mediaplus’s operating model offers flexibility to brands, without sacrificing access to strategic critical planning, technical and executional tools. They provide the additional freedom to access the group’s full global and integrated capabilities. Mediaplus delivers on the best of both, efficiency with their global clout, effectiveness with a hands-on and personal approach.
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