Adrian J Cotterill, Editor-in-Chief
Leading digital advertising network Screenverse has announced its collaboration with Boys & Girls Clubs of Greater Washington (BGCGW) to support its mission of empowering children and fostering positive development.
BGCGW serves children across 25 sites from Manassas to Germantown, and offers a wide range of programs, including art, music, fitness, and character development. These programs create a nurturing environment for children to explore their interests, cultivate creativity, and embrace a positive mindset. The core mission of BGCGW is to “help boys and girls of all backgrounds, especially those who need us most, build confidence, develop character, and acquire the skills needed to become productive, civic-minded, responsible adults.”
In a significant step towards enhancing awareness and facilitating donations for BGCGW, Screenverse and its partners have generously provided over $200,000 in free ad space on over 250+ digital screens located in residential buildings, convenience and grocery stores, and premium urban panels across the DMV. Media owners including Corner Media, theBulletin and KeyMedia collaborated to donate advertising inventory to help move the needle on the BGCGW mission. These screens are actively displaying content designed to amplify BGCGW’s brand awareness, drive cash donations, material supplies, and volunteer support of BGCGW’s vital programs.
Adam Malone, Co-Founder and President of Screenverse told us “First of all, we believe in the mission of BGCGW. As we grow our business, we will continue to look for ways to give back, pay forward, and invest in organizations that create real impact. We are proud to leverage our media to reach people who might be interested in supporting these programs. When we met, Mrs. Webster, the CEO of BGCGW, we immediately recognized that she, her team, and the entire organization deserved not only recognition but also greater attention for their outstanding work. As a company, we care about the communities we are in and are doing what we can to inspire positive change. Our partnership with BGCGW is a source of pride, and more importantly, a source of purpose for us. And we are just getting started!”
“We are grateful for this opportunity to partner with Screenverse. This kind of visibility helps the community continue to become more aware of our mission and Club member stories. Donor and volunteer impact is important work affecting the lives of Club members every day. This would not be possible without Screenverse’s generosity and collaboration,” said BGCGW President & CEO, Gabrielle Webster.
One of the innovative features of this partnership is the use of QR codes, which allows for the precise measurement of campaign effectiveness. Screenverse’s commitment to leveraging its networks for positive community impact aligns seamlessly with BGCGW’s mission to empower young minds and shape future leaders.
Founded in 1886, Boys & Girls Clubs of Greater Washington is one of the largest affiliates of Boys & Girls Clubs of America. BGCGW is a leader in youth development, serving children and teens annually across Washington, DC, Maryland, and Virginia. BGCGW provides low to no-cost afterschool and summer camp programs. These programs fill vital gaps in academic and arts enrichment, character development and healthy living. BGCGW helps boys and girls of all backgrounds and creates a positive environment where children are encouraged to set their ambitions and develop the steps for turning them into reality. BGCGW is committed to continuous improvement of the “Optimum Club Experience.”
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