New Additions To @GeopathOOH Board of Directors

Adrian J Cotterill, Editor-in-Chief

Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account Director at Rapport Worldwide; and Eric Lamb, SVP, Supply at Vistar Media.

Additionally, three current Board members were appointed to Geopath’s Executive Committee: Alison Broback, Chief Client Officer at ODN; Jill Schnitt, President at Outdoor Media Group; and Gina Stratford, VP of Sales & Marketing at YESCO Outdoor Media.

Michael Lieberman, Executive Director, OOH at GroupM and Geopath Chairman told us “On behalf of the Geopath Board, we are thrilled to collaborate with Josh, Jill and Eric and know their contributions toward establishing Geopath’s strategic vision and a roadmap for the future will be invaluable.”

Rounding out their terms and departing the Board are Kevin Gleason, President and CEO at Adams Outdoor Advertising, Chris Olsen, US President at Rapport Worldwide, Jon Carmack, COO at The Buntin Group/Talon and Michael Provenzano, CEO and Co-Founder at Vistar Media.

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