Adrian J Cotterill, Editor-in-Chief
JetSet Media and Private Jet Media have announced a (new) JV as PJM Americas to further develop advertising in North American FBOs.
Using JetSet’s knowledge of the U.S. market and PJM’s expertise overseas, this partnership increases its general aviation advertising presence to close to 200 FBOs in 25 countries.
“Both companies have a long-standing and reputable history, so it was a compatible union. The formation of PJM Americas will help accelerate our growth globally and enhance our advertising opportunities,” said Tim House, JetSet Media’s Founder and Managing Partner. “The FBOs we serve are located in some of the top luxury and capital markets which will help us attract additional advertisers and in turn increase our exposure to more of our select demographic.”
JetSet Media has placed over 115 million high-impact, high-definition advertising spots geared to the ultra-elite private aviation travel industry since 2006. Their mission is to provide luxury and aviation advertising to the general aviation community while also providing essential travel information such as a flight tracker and newsfeed. Their knowledgeable team has over 50 years of combined experience in digital advertising and place-based out-of-home advertising.
“Our advertisers request North America locations often so we’re confident that with the help of our partners at JetSet Media, our offering will support the FBO Market well in the US,” said ]ames Rolls, President of PJM”.
Private Jet Media uses the latest video technologies from renowned brands like Samsung and LG to not only generate additional revenue for FBO partners, but also to enhance passenger experience. Apart from advertising on video screens, PJM also offers other non-standard options for luxury brands to engage with their target audience including, but not limited to lounge sponsorship, product placement, and branding of FBO terminals and hangars.
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