Adrian J Cotterill, Editor-in-Chief
Eric Lebeau and Nick Timms have joined leading contextual advertising company Seedtag as Chief Financial Officer (CFO) and Senior Vice President (SVP) of Strategy respectively.
- As CFO, Eric oversees Finance, FP&A, Tax, Legal, Compliance, and M&A strategy with a team of 40, leveraging technology for improved finance processes and settling a data-driven mindset. He brings Seedtag more than 18 years of experience in the logistics and shipping industry, including roles at multinational companies like DHL and GeoPost. From these positions, Lebeau acquired significant knowledge in Finance and M&A and served as CFO of the GeoPost subsidiaries in Spain (SEUR). In 2020, he entered the tech industry as CFO at Packlink, where he successfully completed the sale of the company before becoming the leader in Finance for the EMEA region at Auctane. He is based in Madrid.
- Nick leads a global team of 10, focusing on go-to-market strategies, helping clients get more from their partnerships with a privacy-preserving approach, and driving product-driven solutions aligned with Seedtag’s clients’ strategic objectives. Nick joins Seedtag with 15 years of experience working on both the buy-side and sell-side of the media companies MiQ, GroupM, and DailyMail. He comes with a mix of commercial and product leadership expertise. At MiQ, he served as Global Chief Commercial Strategy Officer. Before joining Seedtag, Timms worked as a consultant for the company. He is based in the UK.
Jorge Poyatos, Co-CEO and Co-Founder at Seedtag, said “I extend a warm welcome to Eric and Nick as they join our leadership team. Their diverse backgrounds and extensive experience will be invaluable as we steer Seedtag’s global strategy in this exciting new phase of company expansion. I’m convinced their contribution will help us seize new growth opportunities.”
Seedtag was founded in Madrid in 2014 by two ex-Googlers who wanted to get the most out of editorial images. To this day, it’s a global company that has more than 500 employees and an important international presence with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, Argentina, Chile, UAE, the US and India.
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