The magic of Christmas is upon us and with it the hustle and bustle of shopping centers. For advertisers looking to capitalize on this crucial period, Displayce is offering a unique opportunity to display DOOH campaigns within the busiest malls and shopping centers thanks to its exclusive partnership with MyTraffic.
The recent integration of MyTraffic, their trusted partner for location insights about malls and their catchment areas, has enabled Displayce to analyze malls footfall in France (and they analyzed the footfall of all French malls on the three weeks before Christmas in 2022 to highlight the busiest shopping centers for this year).
This calculation is based on an intelligent algorithm that carefully selects shopping centers with high shopper footfall. Of the 160 shopping centers identified, a total of 1,786 screens are made available to advertisers, all located in areas with an average 35% increase in the number of visitors from the general public.
This strategic concentration guarantees maximum visibility for DOOH campaigns over the Christmas period. This segment offers media agencies and advertisers the opportunity to take part in the excitement of Christmas and reach a wide range of potential consumers.
DISPLAYCE has over 40 experts, with offices in France, Spain, UK and the Netherlands. In July 2022, JCDecaux took a majority stake in the business and this alliance gives Displayce the means to accelerate its development.
At our AdTECH: OOH – Europe Conference Displayce’s Clémence Chemel will present ‘Debunking 2024 Programmatic DOOH challenges‘ where she will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024.
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