Ross McNab Joins Vistar Media As CRO

Adrian J Cotterill, Editor-in-Chief

Ross McNab has joined Vistar Media as Chief Revenue Officer. He joins Vistar from Cardlytics, where he served as Chief Business Officer for the last four years, successfully steering the company through a period of significant growth.

While at Cardlytics, we are told that Ross demonstrated exceptional leadership, overseeing a remarkable 2x growth in revenue despite turbulent market conditions. He brings a wealth of expertise in managing dual-sided marketplaces and cultivating vital relationships.

In his new role, John will be responsible for overseeing all revenue streams across the company, with a focus on enhancing the scalability of Vistar’s programmatic marketplaces and enterprise software business worldwide. His extensive experience in sales organizations of different sizes, scopes and structures positions him to understand the challenges faced by scaling teams and to propel Vistar to the next level of global strategic partnerships.

cellence within the organization. Vistar and the industry as a whole are ready to propel the advertising ecosystem to new heights and I am excited to be a part of it.”

McNab’s appointment underscores Vistar’s commitment to fostering innovation, expanding its global reach, and providing unparalleled solutions to its clients and partners. He will be instrumental in shaping the company’s revenue strategy, refining processes, and ensuring seamless execution, driving Vistar’s continued success and growth.

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