The Media Shop (TMS) has successfully deployed 500 digital screens at entry to Coles Express service stations, across Australia.
We are told that this milestone has positioned TMS as a market leader in small format portrait DOOH advertising in the petrol and convenience category. This achievement underscores TMS’s dedication to innovation and its commitment to offering advertisers unparalleled opportunities to connect with busy people around Australia.
Positioned strategically at the entrance to Coles Express convenience stores, these state-of-the-art 65-inch screens offer maximum visibility and impact, making them a prime platform for advertisers looking to connect with consumers on the move. Additionally, over a two week period the network offers reach of 58% opportunity to see for people 14+.
The 500 digital screens are full motion digital and equipped with cutting-edge technology, providing advertisers with a versatile platform for real-time content updates and dynamic advertising campaigns. Advertisers can deliver captivating content tailored to specific demographics, time of day, or location, ensuring their message is impactful and relevant.
Ronnie Navani, Founder and CEO of TMS said; “The completion of our Coles Express screen rollout positions us a dominant player in the portrait small format space within the P&C category in Australia.”
With Australia’s retail landscape rapidly evolving, and Aussies frequently fuelling up and heading in-store for their convenience goods, TMS’s IGNITE network, with its high-dwell time and not-permittable mobile space, allows brands to capture their audience’s attention during these essential distraction-free moments.”
The IGNITE network plays a pivotal role in delivering brands a Point-to-Purchase (P2P) message within 10 meters of purchase. Recent data from an ROI study conducted by TMS revealed an impressive 18% increase in sales uplift over a 4-week period for a brand found in the snack food section. Beyond the Fast-Moving Consumer Goods (FMCG) category, non-FMCG categories such as Auto, Finance, Quick Service Restaurants (QSR), and Retail are leveraging the IGNITE channel as an extension of their DOOH roadside strategy to drive broad reach and awareness.
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