Adrian J Cotterill, Editor-in-Chief
Clear Channel UK has been confirmed as The Creative Shootout’s 2024 official Out of Home media partner, joining other big names like The Guardian, in supporting the UK’s leading done in a day creative-for-good awards, with GBP 100,000 of media inventory.
Clear Channel will offer the inventory prize for this year’s winning campaign, that will be staged by the winning agency for Charity of the Year, Carers UK, later in 2024. The partnership will see the winning campaign from the awards showcased on digital Out of Home screens across some of the UK’s top shopping malls, like The Trafford Centre, Brent Cross and The Bullring.
Now in its seventh year, The Creative Shootout recently announced the eight creative agencies who had made it through to the Live Final Show, taking place on Thursday 25th January 2024 at BAFTA 195 Piccadilly in London.
The eight finalist agencies, chosen by a high-profile judging panel back in December, are (alphabetical order):
Ben Hope, Marketing Director at Clear Channel UK, comments: “The Creative Shootout is becoming well known as the radical format awards programme that gives back to charity, whilst promoting what is great about the UK marketing sector at the same time – unrivalled creative thinking, impactful ideas and a pipeline of outstanding talent. The partnership bolsters our existing charitable efforts, leveraging Out of Home as a creative canvas and a Platform for Good, so we’re delighted to be involved.”
On 25th January, the eight agencies will have just four hours to work on the creative brief they receive from Carers UK at lunchtime. The agency teams of four will then have only eight minutes each in the evening to convince the live audience and high-profile judging panel at BAFTA 195 Piccadilly that they have a winning campaign for the charity, with the Clear Channel OOH support in mind.
Johnny Pitt, Founder of The Creative Shootout and judge, comments: “The Creative Shootout exists to transform understanding and awareness of a charity, each year. Clear Channel’s involvement is a game-changer and, along with Carers UK, we really appreciate their support this year.”
There are limited tickets available for The Creative Shootout 2024 Live Show and After Party. Priced at £149.00, tickets can be purchased here.
The Creative Shootout is supported by the major marketing associations including The IPA, CIPR, CMA and DMA, along with some high-profile sponsors and partners.
Sponsors and Partners confirmed to date include (in alphabetical order):
Acast – podcasting for creators and advertisers
Clear Channel – Out of Home media company
Dead Pixel – creative design and content creation
Huckletree – a network of community-driven and design-led workspaces
Jackanory – brand experience and immersive events specialists
Launch PR – creative brand PR agency
Markettiers – multi-award winning broadcast PR agency
OnePoll/72Point – survey-led market research company specialising in PR surveys and consumer insight
Reuben Sinclair – recruitment agency
The Guardian – national newspaper
thenetworkone – the world’s leading independent agencies network
WardWilliams Creative – business consultancy and accountancy for the creative industries
Supporting Associations include:
The CIPR, CMA, IPA and DMA
The 2024 Judging Panel (alphabetical order) includes:
Richard Brim – Chief Creative Officer, adam&eveDDB
Nicky Bullard – Group Chief Creative Office, MullenLowe
Adam Clyne – Founder and CEO, Coolr
Mark Eaves – Founder, Gravity Road
James Gordon-MacIntosh – Co-Founder and Chief Creative Officer, Hope & Glory
Hanisha Kotecha – Chief Client Officer, Creature
Pete Markey – Chief Marketing Officer, Boots
Joel Midgley – Head of Marketing, The Guardian
Ben Mooge – Chief Creative Officer, Publicis Groupe
Ally Owen – Founder, Brixton Finishing School
Johnny Pitt – Founder, The Creative Shootout
Kat Thomas – Founder & Global Executive Creative Director, One Green Bean
Helen Walker – Chief Executive, Carers UK
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