The Shoppable TV Report: 2024 And Beyond

Adrian J Cotterill, Editor-in-Chief

LG Ad Solutions is sharing its latest thought leadership research to help with your Connected TV advertising strategy.

The Shoppable TV Report: 2024 and Beyond uncovers U.S. consumer perceptions around ‘shoppable’ TV advertisements, such as scannable QR-enhanced ads, as well as subsequent purchasing behavior after seeing TV ads.

Some of the key takeaways include: –

  • FAST apps are becoming a norm. 78% of CTV users regularly use FAST apps, and 59% prefer FAST over paid streaming services, making FAST a critical part of every media plan.
  • Shoppable TV is manifesting into reality. 66% of CTV users recall seeing an ad with a QR code in the past three months.
  • CTV users like shoppable TV ads. 70% like TV ads with QR codes, and 62% would scan if exposed, making QR codes a must-have for any upcoming TV ad creative./li>
  • Relevance converts to action with shoppable TV ads. Relevance is the main impetus behind scanning or purchasing after seeing a TV ad, highlighting the need for accurate audience targeting.

You can download the full report here.


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