Former senior NRL executive, Andrew Every has joined oOh!media has in a newly created role of chief strategy and transformation officer, which we are told will help accelerate oOh!’s digital transformation.
Joining oOh!’s executive leadership team, Andrew will focus on identifying areas of strategic growth across its core business and adjacent markets to lead the Out of Home industry to a digital first future.
Cathy O’Connor, oOh! CEO, told us “Andrew will work closely with our entire executive team to strategically assess the market, both globally and locally, analysing the competitive dynamics and closely monitoring and driving market opportunities. I’m delighted he is bringing his years of experience in delivering strategic outcomes and transformation to oOh!.”
He joins oOh! from the NRL where for the past three years as executive general manager strategy and transformation he led the partnerships with the league’s long-term major media partners and spearheaded a number of improved financial outcomes.
Prior to the NRL, he worked as an executive leader in Telstra’s Media business which included driving the growth of Foxtel, Telstra TV and Telstra’s live sports apps. He is not entirely new to the Out of Home industry having spent 10-years working with Adshel as one of his key clients during his career at PwC.
He will commence his new role on 22 February.