Looking For The Next Generation of #OOH Professionals

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry.

Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May 1 in Carlsbad, California, and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders.

“As we continue to look for ways to drive our industry forward, the Future Leaders program is a shining example of the type of initiatives we’re championing to future-proof OOH,” said Anna Bager, President & CEO of OAAA. “Created to foster fresh perspectives and more diversity in the industry, we want to look for more ways to empower OOH’s next generation of talent – those who will play a pivotal role in fueling future growth, innovation, and creativity for our medium.”

All delegates will engage in diverse sessions, activities, and networking events designed to broaden their understanding of the OOH industry while developing their professional skills. OOH UNITED Co-Chairs Marc Fenty, SVP Director of OOH at Horizon Media and Candice Simons, President + CEO of Brooklyn Outdoor, serving as co-hosts to facilitate an immersive experience. Moreover, beyond the conference, they will serve as ambassadors of OOH UNITED throughout the year, actively shaping and contributing to the group’s activities and initiatives.

The inaugural Future Leaders program is now open for submissions. The deadline to apply is March 15 at 11:59PM ET.

Application Requirements

Submissions are open to new or existing OAAA company members under 40 years of age who have not previously attended the OOH Media Conference and are willing to travel and participate in this year’s event and actively contribute to OOH UNITED programming. Applicants must have at least five years of OOH experience in any industry sector, including but not limited to agencies, media owners, production partners, and technology companies. Those selected will be notified in late March.

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