Speakers Announced For Australia’s ‘Powering DOOH’

Tristan Cotterill

IAB Australia and the Australian Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on April 4 in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns in Australia.

Gai Le Roy, CEO IAB Australia told us “After the successful first Powering DOOH event in 2023, we are thrilled to be again collaborating with the OMA in 2024 to help bring the industry together to discuss and showcase new and emerging Programmatic DOOH standards, measurement, case studies and more. There is a strong desire within the IAB community to enhance their understanding of how programmatic strategies can complement and elevate their digital media investment plans. The IAB DOOH Working Group is committed to delivering innovative and thought-provoking content for the 2024 Powering DOOH event, offering marketers and agencies valuable insights to fuel growth through programmatic DOOH.”

There will be an ‘International Virtual Keynote’ by Nick Parker, Founder of Go2ooh Consultancy who will share his insights on how the market is evolving and how all stakeholders within the industry should work together to increase the adoption of Programmatic DOOH investment.

Gai Le Roy, CEO of IAB Australia, and Elizabeth McIntyre, CEO of OMA, will co-chair the event, which will see…

  • Natalie Stanbury, Director of Research at IAB Australia, will unveil the latest findings from the 3rd wave of local buyside research, shedding light on attitudes towards Programmatic DOOH among agencies and advertisers.
  • Jean-Christophe Conti, CEO of VIOOH, will provide insights into the international state of the Programmatic DOOH landscape, highlighting adoption and usage trends across different regions.
  • A panel of industry experts will discuss the challenges and opportunities for creating a sustainable future for Programmatic DOOH, with a focus on carbon emission measurement and reduction. Moderated by Alexandra Heaven, Head of ESG at JCDecaux, with guest panelists: Niki Banerjee, Principal Solutions Consultant at Scope3; Chris Greenwood, Head of Precision at Publicis Groupe.
  • In an era dominated by omni-channel marketing strategies, the value of Out-of-Home (OOH) channels remains a crucial focal point for advertisers seeking to engage consumers in meaningful ways. Moderated by Georgina Fox, Head of Digital Sales at oOh!media, joined by a distinguished panel: Keren Homan, Head of Platforms Strategy at Yahoo; Paige Wheaton, Chief Investment Officer at Initiative; and James Lambert, Head of Advanced DOOH at Group M Nexus Solutions.
  • Gail Halbert, Head of Client Services at Hearts & Science; Nick Cook, GM Marketing at Mad Mex; and Becks Pirrie, Group Sales Manager at Vistar Media, will present a compelling case study on the benefits of leveraging Programmatic DOOH for global campaigns, using Mad Mex as a prime example.
  • Media buyers will share their insights and strategies for maximising Programmatic DOOH investments in 2024. Moderated by Laura Wall from QMS, with panelists: Joanna Barnes, National Head of Investment at PHD; Daniel Cutrone, Managing Partner – Media at Avenue C; Michael Whiteside, Chief Media Activations Officer at Kinesso; and Katherine Pochroj, Group Director at Essence Mediacom.

Elizabeth McIntyre, CEO of OMA, and MOVE highlighted the growing percentage of programmatic spend on DOOH and its integration into quarterly industry revenue reporting starting in 2024. She expressed excitement about bringing agencies and advertisers along on the industry’s journey, helping them unlock the potential of programmatic buying for OOH to enhance campaign reach and target audiences engaged in the real world. McIntyre emphasized the remarkable growth in digital OOH revenue, reaching 68.5% of total revenue compared to 47.3% in 2017.

IAB and OMA member companies are entitled to receive two complimentary tickets to the event, with additional tickets available for purchase. Marketers involved in digital out-of-home advertising or exploring investment opportunities can register for two free tickets per organization, with extra member tickets priced at $125 and non-member tickets at $220.

Registration is open here.

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