Cricket Australia Partners w/ @DaletTechnology

Tristan Cotterill

Dalet, a leading technology and service provider for media-rich organizations, has announced that Cricket Australia has chosen Dalet Flex to increase fan engagement, deliver more content for all its member clubs and leverage the power of #AI to monetize their large historical archive. Cricket Australia is the national governing body for the game of cricket in Australia, responsible for curating and producing a growing range of cricket-related content. The move is part of their ongoing commitment to continue upgrading its media operations and providing a top-tier fan experience that truly resonates with cricket enthusiasts across the nation.

Dan Allan, senior content manager, Broadcast, Cricket Australia said “A key element of Cricket Australia’s 2022-2027 Strategic Plan is to deliver brilliant experiences to our member clubs and their participants, with data and analytics as key enablers – something that can only be achieved by working with the right technology partners. The Dalet solution has enabled us to further upgrade our operations and reduce on-premises infrastructure. We have eliminated significant content duplication, which saves unnecessary storage, and regained control of our historical content. This is allowing our creative teams to focus on what they do best – deliver engaging content that unites and inspires everyone to love and play cricket.”

We are told that Cricket Australia was looking to replace their previous media asset management toolset, which had reached end-of-life. Increasing productivity and delivering higher volumes of content with their existing teams was also part of their strategy. With decades of irreplaceable archives, it was important for CA to preserve and reclaim the value of their historical library. Following careful evaluation, Dalet solutions, in use by other governing bodies, both in Australia, such as the Australian Football League and the National Rugby League, and worldwide (Italian Premier Football League, French Football League, and more), were the ideal choice.

To learn more about how Dalet Flex solutions help sports teams, leagues and federations better monetize their historical archives and increase fan engagement, click here.

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