Photo by Mark Stenning
The folks over at the Balfour Group
emailed us and said “I’m surprised you didn’t feature this on the DailyDOOH … It’s a model that we have deployed in various guises in Denmark, Sweden, Finland, Dubai, India, Turkey, Jordan, Oman, Saudi, Egypt, ireland, South Africa, Norway, Malaysia and the UK over the last 2 years”
– err no need to be surprised our editorial team nor our contributors had ever seen it so no slight intended.
The Balfour Group also also run temporary networks and re-sell sponsorship across various sporting events using LED + Plasma + traditional signage
They tell us that they “have a large and varied line up across 2010 using a range of innovative AV solutions, in 13 different markets”.
They have been around for some 14 years now and all advertising sales and creative are handled in-house.
The campaign running on this 3D experience was for Scottish Widows.