DailyDOOH

Adrian J Cotterill, Editor-in-Chief

Lamar Advertising, one of the largest outdoor advertising companies in the world, has selected Dolly Parton’s Imagination Library as its in-kind partner for 2025. Over the next 12 months, Lamar will donate more than two million dollars in digital out of home media to help the organization raise awareness of its mission, increase donations, and enroll new children.

Created in 1995 by Dolly Parton, who was inspired by her father’s illiteracy, the Imagination Library is a free book gifting program that sends high-quality, age-appropriate books to children from birth until they start school. The Imagination Library follows Boys & Girls Club last year and Make-A-Wish in 2023 as the latest non-profit selected by Lamar for its annual partnership program.

“For 30 years, Imagination Library has remained dedicated to inspiring a love of reading among children and giving the gift of literacy,” said Tracy Long, Director of Marketing, The Dollywood Foundation. “As we celebrate a milestone anniversary, we are excited to harness the power of Lamar’s billboard advertising network to raise greater awareness of our mission and drive support from parents and caregivers, community leaders, and partners. We are grateful to Lamar for their generosity and partnership.”

Since its founding, the Imagination Library has gifted over 270 million books to children around the world, and currently mails more than 3 million books per month to children in the U.S., Canada, the UK, Australia and Ireland. Today in the U.S., one in seven children under five years old receives books from the Imagination Library program. A flagship program of the Dollywood Foundation, the Imagination Library is funded by partners in the five countries where it operates, by Dolly Parton herself, and by individual and private donations.

“What started as an effort to benefit children in Dolly Parton’s home state of Tennessee has grown dramatically into a celebrated international book gifting organization promoting literacy across multiple countries,” said Sean Reilly, CEO of Lamar Advertising. “We are thrilled to partner with the Imagination Library this year and look forward to using our digital outdoor network to amplify their message and help deliver the gift of reading to even more children in the U.S.”

In addition to its partnership with Imagination Library, Lamar will continue to allocate digital billboard space to promote and elevate other worthy causes throughout the year.

This entry was posted on Thursday, May 15th, 2025 at 07:30 @354 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.