Adrian J Cotterill, Editor-in-Chief
At DPAA’s Global Summit, Where Digital Meets the Real World next Tuesday, October 14, 2025 at Pier Sixty, New York during Out of Home New York (itself October 13-17, 2025) participants will learn from marketing star Kristin Patrick, CMO and Head of Digital at Marc Jacobs.
Kristin has held CMO positions at Claire’s, PepsiCo, Playboy Enterprises, Liz Clairborne’s Lucky Brand among other senior positions. With her 30+ years of global leadership, she’ll talk with DPAA delegates about brand building in today’s environment. Her work most recently is fusing creativity and culture into a dynamic lifestyle brand where fashion becomes a platform for storytelling through unique products, experiences and content.
Her session will address:
- How to identify the time and strategy for leveraging emerging trends.
- What consumer engagement looks like today – what the challenges and opportunities are, especially given the current media landscape.
- How to stay culturally relevant with consumers in an authentic way.
- How to drive brand loyalty.
Fashion and particularly luxury brands are embracing OOH for its ability to captivate, inspire and enhance environments.
This year’s Summit also features CMOs from H&R Block, Marc Jacobs, Warner Bros. Pictures, journalist Chuck Todd, performances from Broadway’s MJ The Musical, AI expert Shiv Singh, industry leaders from Dentsu, Madhive, Outfront, Vistar, AdQuick, DirectTV Advertising, Broadsign, and more!
Registration can be found here.
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