Adrian J Cotterill, Editor-in-Chief
Join WPP Media OOH tomorrow, Thursday October 23 between 10:00 – 11:00 BST for an exclusive webinar where they’ll demonstrate how understanding Britain’s diverse audiences translates directly into measurable business growth. They’ll combine insights from two groundbreaking research initiatives…
- Shaping the Nation: Inclusive Audiences. Discover the nuanced realities that define modern Britain. Our comprehensive study from WPP Media, Mindshare and partners, reveals how location, identity, and lived experiences shape consumer feelings and behaviours. Learn how understanding these audiences can empower more authentic campaigns, foster deeper connections and drive truly impactful brand storytelling that resonates with real people.
- The Naked ROI: Proving the commercial value of public inclusive advertising. Jennie Roper, Head of Intelligence for WPP Media OOH, presents a powerful blueprint for proving that ‘doing good is good for business’. See how inclusive campaigns provide social proof, embolden consumer decisions, and drive a significant ‘price premium’ – demonstrating just how impactful it can be to brands’ ROI.
To round off the event, a panel of experts will explore these insights and unpick what they mean for brands. Don’t miss the opportunity to transform your understanding of inclusive audiences into a powerful commercial advantage.
Registration is free and can be found here.
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