Mall shoppers will now be one step ahead of the latest fashion trends with the help of Adspace Digital Mall Network’s Trend Alert the newly-launched editorial content from one of the US’s largest in-mall digital networks.
Resembling a page out of a fashion magazine, the new program showcases the must-have trends of the season as created by Adspace’s personal shoppers in the editorial department.
The first trend highlighted was the return of plaid and featured plaid shirts. Included in this round up were selections from American Eagle, Wet Seal and Forever21.
The content is then featured in 15-second-spots on the network’s 1,400 Smart Screens in more than 100 Class-A malls nationwide for the month of October.
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital billboard network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of 1,400, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screens display show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.