Reality Interactive Talks Green To Push DOOH

Gail Chiasson, North American Editor

Middletown, Connecticut-based Reality Interactive, provider of content rich solutions for self-service, digital merchandising and digital signage applications, has announced that several of its offerings have demonstrated a significant effect on the environment by reducing waste at several points during the marketing process.

reality interactive logoDigital signage campaigns are eco-friendly and positively impact the budgets of marketing campaigns.

“In our advocacy of the ‘green factor,’ we have taken the initiative to encourage customers and agency partners to embrace the impact digital merchandising has on marketing budgets and the environment,” says Craig Martin, CEO, Reality Interactive. “The benefit for digital merchandising practitioners is huge. Not only will brands resonate more readily with customers, but spending on wasteful corporate collateral is eliminated, enabling companies to rapidly exceed their environmental and overall marketing goals with high impact, low cost, digital signage.”

Among its products, Reality Interactive offers a compliant, green solution that enables institutions to more effectively target customers through branded messaging without the costs associated with traditionally branded print posters and paper handouts. Its bitSHUTTLE solution powers off-the-shelf digital frames with unique, consistent, localized content designed for both specific and general audiences. bitSHUTTLE allows companies at local and corporate levels to create customized, branded, messaging that reaches customers while they are inside stores, banks, restaurants, hotel lobbies and auto dealerships, among a range of public retail spaces.

Reality Interactive also says that using the bitSHUTTLE platform in conjunction with off-the-shelf digital frames is a cost-effective, green alternative to traditional marking programs with digital merchandising deployments, having the advantage of being energy efficient as well as reusable. According to a May ‘08 story in Digital Signage News, the components used in digital retail signage are also far less hazardous than those used in most recent technology. Another valuable advantage of digital signage solutions over traditional marketing is that corporate messages can remain consistent, with no lag in the real-time distribution of approved branding from the head office to marketing teams across the country.

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