#ISE2010 – Symbicon Ltd, 11D44

Andrew Neale

Booth number 11D44 means that it is in Hall 11 – our Blogger Lounge is 10N118 which means Hall 10 (ha! we are slowly getting to grips with this coding convention)

At ISE 2010, Symbicon Ltd. tell us that they will showcase: –

  • Generation 2 IconOne Outdoor and Indoor Advertising and Information Displays, including High Brightness Outdoor units (both 46” and 70”)
  • Customized Solutions for Parking Facilities, Shopping Centers, Cruise Lines, Urban Interactions HotSpots and Outdoor Info Kiosks
  • New features such as Audience Measurement and Reporting System (with Face detection & tracking, Gender recognition, Smile recognition, Age categorization) and more

Symbicon won’t tell us much about the Audience Measurement system – it’s definitely not a TruMedia, Quividi type solution but more likely something they have developed together with a partner – the clue is in the ‘smile recognition’ line above – think what Nokia do with some of their mobile phones!

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